So when they not only sell but promote an NIV Bible, it's note-worthy. And as such, WTS Bookstore included said note with their latest sale: "The notes and articles featured in the NIV Biblical Theology Study Bible (formerly the NIV Zondervan Study Bible) are simply tremendous. The contributors to this edition number among our favorite pastor-theologians, and their work here makes for rich and rewarding study. The focus on God's redemptive plan of salvation makes this a worthy addition to any Christian's library. While we continue to recommend the English Standard Version as the best all-around English translation for study, preaching and worship, we warmly recommend this study Bible to you as an excellent tool for understanding and applying all of scripture in light of Christ's life, death and resurrection. We're excited to partner with Zondervan to offer it to you at the best prices, before it's available from other retailers."
Well I, for one, am certainly intrigued, and I thought I'd pass it along: