Thursday, November 12, 2009

New Federal Trade Commission Guidelines

The Federal Trade Commission recently revised their guidelines that affect testimonial advertisements, bloggers and celebrity endorsements. "The revised Guides specify that while decisions will be reached on a case-by-case basis, the post of a blogger who receives cash or in-kind payment to review a product is considered an endorsement. Thus, bloggers who make an endorsement must disclose the material connections they share with the seller of the product or service." In the interest of full disclosure and in compliance with the new FTC guidelines, I feel compelled to share the following:
  1. All of the books prior to this post that I have reviewed have been given to me free of charge by the publishers for the sole purpose of a review. No expectation of a positive bias was communicated or implied by any of the publishers. In fact, a cursory reading of some of my reviews will show I don't shirk from a negative review.
  2. No payment or compensation has ever been made to me from the publishers beyond free review materials.

There, I feel better.

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