Here's the main point of the short article:
That unfair and unbalanced approach has alienated a large number of readers and advertisers. According to a recent Fox News/Opinion Dynamics Poll, 46 percent of Americans define themselves as conservative. Just 34 percent say they are liberal. In this very intense marketplace, insulting half the country on a daily basis may not be a great business plan.Go read the whole thing. It's short and quite interesting.