Wednesday, January 21, 2009

What if Starbucks Marketed Like a Church?

by Damian Romano

Norm forwarded this to me the other day and I simply could not resist posting. This little "parable" of how the modern church is marketing themselves I think reveals some of the most oblique tendencies typical amongst churches these days.

We've touched on this topic a couple of time on Christians in Context. I'll be interested to hear your thoughts on this video.

(HT: Norm Jeune)


Mike B. said...

I'm not sure exactly what they're criticizing here.

One moment, it seems like a jab at seeker-sensitive mega-church types. Another moment, it seems a jab at the same types for not being seeker-sensitive megachurchy enough (disinterested greeters, etc.). And then another moment, it seems like a job against more doctrinaire hellfire and brimstone types ("we don't water down our coffee," or the poster about spitting lukewarm coffee out of one's mouth).

I admit that in many ways, it's a pretty good caricature of a good number of churches that I have seen/been to, but it doesn't seem to be a very focused criticism since I can't figure out what their point is.

Damian Romano said...

I think that's just it Mike. I don't believe they're pinpointing one aspect, but several; by showing how silly some of the tactics actually seem if applied to secular businesses.

My favorite part is when they first step into line and the man in the suit silently (but overtly) judges their chosen attire.