Damian posted last night about a church marketing campaign that reached right into his mailbox and shocked him.
Turns out, Damian isn't the only one who has a problem with church marketing. The Boston Globe ran a story a few days ago about a whole group of Christians who are reacting against shallow church marketing. Read it HERE. In fact, the article states that over 100 evangelical monastic communities have arisen in the last few years. Here is why, according to one author:
The New Monastics come from a variety of religious backgrounds, from Presbyterian to Pentecostal. All share a common frustration with what they see as the overcommercialized and socially apathetic culture of mainstream evangelicalism. They perceive a "spiritual flabbiness in the broader church and a tendency to assimilate into a corrupt, power-hungry world," writes New Monastic author Scott Bessenecker in his recent book "The New Friars." (emphasis mine)
I love the cruel irony: people are leaving the church and becoming disenfranchised precisely because the church is so caught up in marketing itself. I can't help but chuckle.